Logo Design, Business Card, Letterhead, Miscellaneous Collateral
Assignment: Create a logo for Healthcare and Life Sciences consultancy. Implement design across both digital & print collateral.
Challenge: Brand a company in a highly-regulated industry prone to sterile & safe imagery with a unique look that represented
the founder's multi-disciplinary health care background and forward-looking philosophy.
Solution: Design a custom font with a corporate sensibility that broadcast a non-traditional approach to problem solving.
Employ a color palate and layout that puts an emphasis on boundaries that intersect in a linear fashion but leave an opening for creativity.